Sunday, February 20, 2011

The greatest internet tradition of all is senseless, mindless, obtuse duplication. Once a fad catches it is shamelessly replicated by millions of users, aided by the lightning dissemination accelerators of Facebook, Twitter, Youtube, Blogger (hypocrisy no?), Livejournal, et al. Truly successful replication ascends to the lofty climes of "viral" status - meaning that no less than 98.9% of the human population knows what it is and probably has a Youtube video of themselves honoring it and set as their cell-phone ringer.

Well "viral" status pay heed - the next laureates cometh. Our homage to the greatest of all e-traditions is cast another food blog into the writhing sea of beautifully photographed, exquisitely cooked, perfectly crafted food blogs. Ah, but one caveat places this above (or below) the rest: it will not be beautifully photographed, exquisitely cooked, nor perfectly crafted. You see my co-author and I have been rendered impecunious by graduate studies, and may therefore only pretend to live as the gourmands we aspire to be. You will never see fancy kitchen equipment (not until Sub-Zero, Viking, and Kitchen-Aid recognizes our brilliance and furnishes accordingly), top-shelf ingredients, or designer kitchens. What this blog will be is fun. Why? Because of our cunning witticisms, charming demeanor, good looks, and bracing intelligence. For those curmudgeons not now convinced I now hurl the curve ball. Ladies and gentlemen, the rules:

1. Two men, one recipe.
2. One alteration or addition to the base recipe, not to be discussed prior to posting.
3. Full disclosure of failures and successes alike

"Viral" here we come...

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